I have created another example of guerrilla marketing based on the fact the the hormone DHEAS, which is higher in smokers, increases sex drive.

This example involves printing information regarding the association between DHEAS and increased sex drive onto condom wrappers along with the campaign logo and then handing them out to members of the public.

This example attempts to appeal to consumer's sence of humour.  Also, condoms are actually useful, therefore people might be inclined to keep a condom in there wallet or handbag.  This will result in the consumer being exposed to the marketing on multiple occasions.  It also sends out a message about safe sex which will make the campaign seem caring and interested in the wellfare of the consumer, which will help the consumer to associate the campaign with trustworthiness.