- Experimenting with the use of marketing in an attempt to make a bad product/idea/brand attractive. I might for instance attempt to rebrand cigarettes. Everyone knows the health implications of cigarettes, however I think it might be fun to create a marketing campaign which attempts to rebrand the habit, make people forget the obvious risks and make cigarettes appealing. Obviously I would never genuinely encourage a habit like smoking but I think it would be interesting to see just what effect a marketing campaign can have on peoples decisions.
I could utilise the media such as: posters, flyers, stings, ads, website, ect.. I am also quite interested in researching guerilla marketing techniques and could attempt to incorporate some in the project. - Basically the oposite of the previous idea. I would take an existing product/idea/brand, such as healthy eating, which has an appealing identity and attempt to use marketing to make it unappealing.
- Simplifying information. I may look at techniques which would allow me take information and communicate it quickly and efficiantly using simple visuals and sounds then attempt to apply these techniques to large project. This could involve creating a short video which communicates a well known story using only basic visuals and sounds without losing any of the important information.
