Another way I intend to make my project more digital is to take the cigarette packet I designed and use a programme, perhaps Maya, to create a digital 3D version which allows viewers to rotate the packet and see all sides.

I have been looking at ways to make my project more digital.  So far my project has a lot of pieces designed for print.  I have decided to update these pieces by incorporating QR codes onto them.  These codes will link to videos made to compliment each piece.  I have updated one one my posters which I had already made a video to compliment and will do likewise with the other posters created.  Here is the updated poster:

Feel free to scan the code :)

Here are a few more examples of possible guerilla marketing for my smOKing campaign:

In this example I would require the cooperation of the fast food industry.  It would involve decorating the drinking straws in fast food restaurants to look like cigarettes.  Other customers would see people sucking on these straws, much like they may suck on an actual cigarette, and feel the urge for a cigarette.  Also children will likely imitate smoking with the straws and become familiar with smoking.

In this example I would have the side of busses decorated with large images with resemble cigarettes.  This would also hopefully give smokers the urge to light up.

Here I have created more examples of possible guerrilla marketing for my smoking campaign.

I decided to utilise the stripes of zebra crossings to create images which look like cigarettes.

The first piece uses a more subtle approach, painting the ends of the stripes yellow to suggest cigarettes.  While the second piece actually incorporates cigarette industry branding.