Monday, 14 January 2013

After some reaserch I discovered that nicotine isn't actually bad for our health.  It can actually help prevent or ease Parkinson's disease and Alzhiemer's.  It also is the only drug which actually increases brain activity and encourages the brain to repair itself.  Obviously I had to use this info to create some more pieces of persuasive advertising.

Firstly I attempted to appeal to people's fears reguarding Alzhiemer's.  In the ads I have asked the viewer to recall cherished memories, then implied that they may lose these memories if they develop Alzhiemer's and offered nicotine as a solution.

Although nicotine is a useful drug, the cigarette delivery method is not so benficial.  I wanted to keep these ads as ethical as possible so there is no mention of cigarettes or images of cigarettes in the ads, only actual facts.  I'll let the viewer come to the obvious cigarette conclusion.

I have also created an ad showing Albert Einstien smoking a pipe with the caption "nicotine increases brain function".  Here I am trying to created an association between smoking and intelligence, implying that smoking will make users more intelligent.

Oh... BTW.  Although it's not harmful, our brains will develop a dependance on nicotine and users will become addicted and suffer withdrawl symptoms if/when they stop using.  But I thought it better not to mention that ;)






2 comments:

  1. For what reason are you attempting to promote smoking? Are you a tobacconist? Seems like a very strange horrible little joke you have going here.

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    1. I am undertaking a project for my honours degree which investigates the use of persuasion in advertising. During my project I am using my research to create my own pieces of persuasive advertising. I have decided to promote smoking in a purely hypothetical ad campaign because promoting something which has as bad a reputation as smoking poses a challenge. The campaign is hypothetical and is being undertaken as a technical exercise. I am a non-smoker.

      However during the project I have used facts gathered from various sources. Nicotine is actually good for the brain. An Alzheimer's suffer who can use nicotine to ease their condition if it is such a "strange horrible little joke". Please try not to be so easy offended in future ;)

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