The League Against Cancer created this ad to warn people about the dangers of passive smoking.  I decided to parody the ad to create a piece of ambush marketing.

Their ad:

My ad:

This is my first attempt at creating some packaging to accompany my smoking campaign.  I will also try to address the issues which will arise if the plain packaging law is enforced.

 Here are a few more ideas for my "ethically unethical" adverts...

My question... finally!

Finally I have finalised my question... I think.  It goes a little something like this:

"Exploration of Visual Persuasion in Advertising"

Here I was playing around with the idea of some guerilla marketing.

The idea was that I would make street bollards look like cigarettes to make people think cigarette.  After I did these I realised that a petrol station I use already paints there bollards on the forecourt like this.  They always reminded me of cigarettes but I never concidered it guerilla marketing until now.

This is a video I made for my pro-smoking campaign based on the smoke lungs poster I had created previously.

http://www.youtube.com/watch?v=xO2Jdc4XL9g&feature=youtu.be

Forgot to post this before...  This is the logo I created for my pro-smoking campaign.  I wanted it to be simple and easily recognisable.  I put the O and the K of the word smoking in bold to subtly suggest that smoking is OK.

Ethically unethical

I am quite keen on making my campaign "ethically unethical" and created the following posters using "facts" I found on the internet.  I hope that these examples will appeal to the viewer's emotions and make them question what they think they already know about smoking.

I seen this anti-smoking poster and thought I would attempt to use the same technique to create my own ambush marketing pro-smoking poster.  Rather than using the smoke from the cigarette to create a noose I decided to use it to create a scarf which will hopefully appeal to the viewer's emotions as we approach winter.

This is the first draft of the poster I created.