AMAZING!!!  These ads for Old Spice are epic.  I want some Old Spice... NOW!!!

A Cigarette A Day...

Here are a few examples of old tobacco adverts where they actually claim to be healthy and carry endorsements from doctors!

 

Another example of ambush marketing.  Here Pringles take advantage of the hype surrounding Wimbeldon.

Guerilla Marketing Examples

A marketing technique which relies upon energy, creativity and imagination rather than a large budget to generate interest.  The aim is that the campaign will go "viral".

 I really liked this example from Fitness First gyms.  Very publicly and cleverly displaying the weight of the person sitting in the seat waiting on a bus.

Cult Cola is a Danish alcoholic cola.  They donate a small amount of the profits from each can to a breast cancer charity.  In this ad they show a woman who has been a breast cancer sufferer.  In doing so they appeal to our sense of empathy and our fears engaging with us emotionally and we almost feel obliged to buy a Cult Cola and help fight breast cancer.   What the ad doesn't say is that alcohol is one of the main causes of breast cancer...

These are more examples of Nike's 2012 "find your greatness" campaign.  I find these ads so inspiring to the point where I become emotional.  Love them!

In this example Nike use the story of a 12 year old boy named Nathan.  Nathan is far detached for the elite athletes that we would usually associate with an ad promoting sporting equipment.  However, although Nathan may not have much in common physically with professional athletes he displays mental attributes such as determination and courage.  This ad inspires the viewer to better themselves and again helps Nike to relate emotionally with consumers.

In this ad Nike uses the story of Mark Cavendish to inspire the viewer.  Mark himself tells us how self-belief and determination helped him to rise to the top of his sport when people around him were telling him he couldn't succeed.  The ad encourages the viewer to have determination and self-belief themselves.  Once again forming emotional bonds. 

I was really inspired by this "ambush marketing" campaign from Nike.  The ad features amateur athletes in different places named London around the world attempting to "find their greatness".  It is clearly a dig at the elitism of the Olympic games and their multi-million pound corporate sponsors.  The ad encourages the common consumer to aspire to a higher level of performance and helps Nike to relate emotionally with their customers.  The timing of the ad was perfect also, coinciding with the start of the London 2012 Olympics.